Want To Reach Senior Executives and Generate High Quality Leads At The Top 100 Banks?

Regulation: Hurting Bank Profits

Banks are currently dealing with all kinds of regulation and uncertainty. I haven't read an earnings transcript report recently where the CEO or CFO wasn't asked about the effect Reg E will have on lost fees and profits in 2010. It is common to see estimates anywhere from $50MM to well over $100MM depending on the size of the bank.

The Card Act seems to be benefiting consumers by restricting interest rate charges, but this is another area where previous revenue levels won't be where they were a year ago. At this moment, the "Volcker Rule" that proposes limits on proprietary trading is still undecided. If passed, it would severely limit the huge amounts of money made in these investment banking areas that helped to take away the sting of regulation.

Bottom Line: Innovate, Cut Costs, Find New Revenues

Banks need to counter the negative effects of regulation by finding ways to decrease costs and increase revenue and profits in other areas. To make things tougher, many banks find themselves restricted in creating new products and offering customers more flexibility by aging legacy systems that can't adapt quickly enough to let them innovate.

Is this good or bad news for software companies and professional service firms that target the banking market?

I say it is good news if these firms can align their value propositions with solving the urgent need for decreased costs and increased revenue and profits and enabling the innovation they need so badly.

Most importantly, it is critical to reach LOB banking executives with the right message that aligns with their specific critical business issues, goals, and initiatives.

How can you do that if you don't have the in-depth research on what these are?

Just like bank executives can easily do their homework about your banking software on the Web before they even talk to a salesperson, they expect you to do the same high quality research before speaking with them.

My mission is to provide software companies and professional service firms with:

- In-depth sales intelligence in the form of bank and executive profiles to give them competitive advantage in ways to reach senior executives

- High quality leads by crafting unique, personalized emails based on these profiles that get high response rates leading to high quality leads

Sales Intelligence: Does It Really Work?

The graph below shows how using Sales Intelligence affected year-over-year sales metrics for best-in-class companies in the areas of Revenue/Account, Bid/Win Ratio, Average Deal Size, Market Share and Lead Qualification Rate. Of particular note, High Tech companies are 1.5X more likely to use sales intelligence than other types of companies.*

Sales Intelligence - Year-over-Year Performance

The evidence clearly shows software companies and high tech companies get real success in improving sales metrics with a high ROI by using sales intelligence.

What Are You Waiting For?

If your software company has a sales/marketing initiative to generate sales leads to sell to banks, I can help. My Services can get your sales team the type of high quality leads they want to have in their sales pipeline.

I am easy to work with, so contact me and we can discuss your objectives so I can give you a proposal that meets your requirements and your budget!

Thanks for visiting my website!

*"Sales Intelligence: The Secret to Sales Nirvana", Alex Jeffries, Aberdeen Group, Jan 2009

Customer Quotes

“The sales intelligence Jack Lamb provides on banks is far superior to anything else we have seen from larger firms. It provides us with the latest information on key executives, their current priorities and initiatives, recent hires/promotions, current organization chart, technology investments, and nuggets of great information culled from press releases, presentations, earnings announcements, etc.

In some cases, he even identifies the executive assistants who are the gatekeepers to important decision makers and has helped pave the way with them for introducing us to those executives to get our message heard.

If you want in-depth, highly valuable sales intelligence that will help you target the right executives and align your message with their important priorities, and help sell your product to banks, look no further. The quality of the information Jack provides goes way beyond what other big, well-known sales intelligence companies provide.”

Colin Piper, President, Econiq Inc.

"Jack worked for me at Syndera, a startup software company. I can honestly say that in over 15 years in software sales, I have never seen anyone get the high response rates that Jack got from his targeted email campaigns. These were highly focused email campaigns targeting executives in banks where he would get 20% - 30% hit rates. Jack writes compelling, direct and to the point narratives that, when combined with his high quality research, get peoples' attention. You can feel confident that his emails will be read and doors will be opened for your product or service."

Rob Floyd, VP, Sales, Financial Services at Top 5 worldwide software company